Element Clothing & Element Accessories

Element Clothing is a radical skateboard company that was established in Atlanta, Georgia in 1992 as Underworld Element. The company later dropped the "Underworld" from its name and became known as just Element. The founder and president of the company, Johnny Schillereff, invented the logo as being the life of natural wood and being "one" with the board. The Element clothes logo is a stick figure style tree inside a circle, often white in a red background.

Element Clothing are prominent players in the skateboarding market with a global distribution network reaching out to over 50 countries. In 2006 Element launched its footwear line. The Element Clothes and Footwear team consists of Mike Vallely,  Brent Atchley, Chad Tim, Dallas Rockvam, Levi Brown, Michael Macrodt, Vanessa Torres, Chad Muska and Darrell Stanton. Element skate wear is inspired by their crew, skating and global awareness.

Element awareness is an organization designed to promote wilderness conservation and survival skills to young people through skateboarding. The program was started by Mike Kershnar and Todd Larson. The idea of the program is to promote environmental values to kids in a way that will get them interested and enthusiastic, which for many is through skateboarding. Another goal of Elemental Awareness is to promote skateboarding by providing scholarships to skate camps, taking kids to professional skating facilities, and letting them meet with pro riders.