LRG Clothing and LRG Accessories

Lifted Research Group - LRG was first conceived in 1999 by Jonas Bevacqua and Robert Wright. Wright, having worked elsewhere within the fashion industry, brought extensive experience in streetwear design and construction to L-R-G. Bevacqua was initially responsible for the idea for the company, as well as its logo design.

LRG focuses primarily on the design, production, and marketing of streetwear clothing and accessories with a reputation for its premium cut and sew lines, high attention to detail and application of techniques to create intricate embroidered and printed graphics. With these tools the brand releases collections each season which belong to a particular story or narrative with design centred around associated iconography- these 'stories' allow the brand to deviate from the usual staple imagery of the Grassroots basics range and develop and grow injecting new life each season.