Element Eden: The Story

10 years since the Element Eden came together to continue Element’s influence on women’s skateboarding, lifestyle and ambition, the brand continues to inspire girls the world over to follow their own path and ‘find a different perspective from the old standard’ through its passionate Advocate Programme.

Led by a desire to make a difference, the programme sees real life women work hard towards their dreams and paint a picture of what it means to be a woman through the Element Eden brand. Having created a special collection of garments featuring each of the Advocates artwork, the Element Eden brand continues to let you ‘express yourself without saying a word’.

Brooke Reidt, a Californian artist who spends most of her time painting, writing, travelling and creating illustrative journals, was the very first Element Eden Advocate. As such she has seen the brand grow to represent a really powerful message for creative, fearless girls everywhere.

“When I began with Element I said that we had equal intentions and aspirations. I think as we move closer to the horizon, together we set further destinations”, says Brooke. “I am always thinking about how I can extend my art to another level involving the community or a specific cause appropriate to each project”, she explains. “It feels more satisfying when you can share what you harvest from life to complete the cycle”.

For Brooke, the important message for the Element Eden girl is that you don’t have to have a scene: “go everywhere, adapt and draw inspiration from experiences”.

Indeed, the Element Eden girl is passionate about life, inspired by creation and conscious by nature, speaks from her heart and follows her dreams. And following 10 years of progression, Element Eden’s empowering lifestyle message to ‘Live, Learn and Grow’ rings louder than ever…