Every Atomic product has been crafted by people who live and breathe the slopes. Active skiers on the piste even work in the factory itself, so you can be assured with Atomic that you shall be getting the genuine article. Based in Altenmarkt, right at the core of the Austrian Alps, each new product is put to the test on the slopes 365 days a year. Atomic was created in 1955 by founder Alois Rohrmoser. To this day, the company is continuing to improve skiing at every twist and turn.