Since 1973, Patagonia has been an experiment in challenging conventional wisdom by demonstrating a new style of responsible business. Guided by a design philosophy of simplicity and environmental responsibility, Patagonia has a core performance product line with an uncompromising commitment to people and the planet. The apparel industry is responsible for around 10% of all global emissions, and Patagonia recognises that whilst it is part of the problem, it also has a responsibility to be a part of the solution. It seeks to address its impact by reducing product footprint through the use of regenerative materials, offers repair on all its products through the Iron-Clad Guarantee, and has a long-term commitment to supporting grassroots environmental activism through 1% for the Planet. So, whether you’re popping up, or just popping out, your Patagonia clothing has you and our home planet covered.