Pura Vida

Searching for an accessory for a loved one who deserves to be spoilt, or a new bracelet for your collection? Well, look no further. Inspired by the laid back lifestyle of Costa Rica, Pura Vida bracelets inspire positivity and celebrate unique style. When two graduates travelling Costa Rica in 2010 met two unfortunately homeless guys hand-making bracelets for tourists, they nobly decided that they wanted to make a difference to the lives of the artisans they spontaneously met. They sold 400 of the bracelets to family and friends in the space of two weeks, which is how the Pura Vida brand that now sells millions of bracelets each year was born. Most importantly, Pura Vida is partnered with over 200 charities and donates a whopping 4 million and above to charities many are passionate about. Pura Vida is not just bracelets and now rings and necklaces, Pura Vida facilitates lifestyle changes around the world.

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