Rietveld

Where can you see Albert Einstein in a Hawaiian shirt, beautiful mermaids trapped in fish bowls, Native Americans riding sharks, and the Mona Lisa in shades and a floral lei, holding a ukulele? Only in the strange and wonderful world of Californian surf artist Rick Rietveld. And now, thanks to the latest high-quality printing methods, this world and the bizarre characters who people it have been rendered in stunning detail on a series of premium t-shirts. Rietveld is a towering figure in the surf-art landscape; it was his artistic vision behind the Maui and Sons clothing range in the 1980s, and his work has been appearing in magazines and on posters for decades. With his crazy imaginings and exhortations to free your mind available in dreamily soft cotton, this is a unique opportunity to have a piece of classic surfing iconography on your back.

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