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Founded in 1999, SWELL continues to grow as a pure-play action sports retailer, working with athletes, designers and other prominent figures in the surfing world to create fashion infused products that perfectly combine style and functionality. The range goes beyond board shorts, t-shirts and bikinis as SWELL have also developed a range of surf hardware including deck pads, leashes and board bags to fully equip surfers in and out of the water. Using recycled packaging and working on eco-friendly projects to fight for global sustainability embody SWELL's ethos of protecting all aspects of the surfing lifestyle.