FACTION – Get To Know

With the prospect of the mountains opening again soon, the first thing on our mind is “what pair of skis shall I buy this year?”. With so different types of skis and brands to choose from each season, it’s hard to find the perfect ski and the brand that suits your style. Introducing Faction, offering a wide range of skis for both men and women across a range of terrain including freestyle, touring, all-mountain and freeride.

However, Faction hasn’t always been such a well-known name with a huge choice of skis. This article gives you a little more insight into the famous Faction who rebelled against the norms.

Born from the Swiss Alps, Faction was created by a group of passionate skiers who wanted to change the way the industry looked at skiing. Rather than focusing on traditional alpine race skis which flooded the market, Faction used their love of the mountains, innovation and a lot of hard work to push freeride skiing to the mainstream. Now, we can’t imagine the ski industry without them.

Faction skis have proven that they can hang with other big brands names such as Salomon, K2 and Line, winning several product awards over the years. Faction skis have seen themselves sitting at the top of the podium on the world’s biggest stages with gold medal winners of the X-Games, Olympics and champions of the Freeride World Tour.

The Faction Collective is made up of engineers, creatives and dreamers who are all dedicated to producing the most exciting products and content. If you haven’t seen any of their footage before, check it out here. You will find yourself clicking repeat to watch all the tricks again, well at least we do.

Freeride skiing isn’t just a man’s world, year after year more women are challenging themselves to hit bigger kickers and throw harder tricks. Faction is part of supporting the progression of female riders and have expanded their women’s range this year to cater to them. To be inspired yourself, check out the female faction Pros in action. To view and shop the 2020 women’s Faction ski range, click here.

When we think of Faction there is one name that’s at the forefront of our mind, and if you haven’t heard of him yet now is your chance. Introducing Candide Thovex. He has flipped the traditions of skiing on their head, surprising us all and taking skis to locations with no snow.

His collection with Faction gives you the highest performance ski that is ultra-responsive to match his style. Check out his ski collection here available through Surfdome. If you’ve fallen in love with the simple yet sleek designs of the skis, you can pair them perfectly with matching poles to really complete the Candide Thovex look.

If you find yourself with a pair of faction skis and strolling along the great wall of China, we don’t recommend copying Candide Thovex video below, but we do recommend giving it a watch. 

No longer the outcast brand, Faction is here for the future of skiing. Working to connect with fans through media and continue to produce innovative, exciting and progressive skis.

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