Nike have emerged with a new web series made up of seven separate episodes. Building on last year’s incredibly successful Never Not, Nike Snowboarding are now following the stories of riders Sage Kotsenberg, Austin Smith, Danny Kass, Halldór Helgason, Nicolas Müller, Ayumum Hirano and Gigi Rüf, looking at ‘where they came from and what they had to overcome to achieve their dream’. With a list like that, and as the EMERGENCE teaser confirms, the snowboarding footage is hardly going to be mediocre.
Each Monday, Nike will upload a new rider’s story. We especially can’t wait for Kotsenberg’s, if only for more quotes such as ‘You wouldn’t be like, ‘Let’s grab the family and go BOBSLEDDING!’ That’s one for putting a smile on our faces on a Monday morning for sure…
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