Seafolly: Sun just got serious

Seafolly Australia
Forget summer holidays (they’re so last season anyway) it’s time to follow the rays, soak up the vit D and reach for a healthy dose of winter sun. In style, of course. But stocking up on swimwear for your winter getaway doesn’t have to involve trawling the dregs in end of summer sales. Let’s face it, it’s always summer somewhere, and thanks to our mates running the show at Seafolly HQ there’s a fresh look year-round to help you keep your cool as you head into the heat. And their latest collection is no exception. We’re talking colour blocking, geometric prints, cut-outs and performance-inspired styles to name a few.
It’s not just about the one and two piece. As ever Seafolly are strong in the beach gear game; from bikinis to cover-ups and harem pants, they’ve got everything you need to get summer-savvy. The best bit? Because they’re an Australian brand, they’ve hit our shores with Spring Summer ’16 gear, meaning you’ll be ahead of trend in the northern hemisphere, and spot on in the southern. It’s a win either way. So, whether you’re hitting up the tropics or jet setting to the antipodes, get your booty beach-side in a bang-on-trend one or two piece.

Slick synthetic threads: we're loving the scuba / sport inspired cuts and bright geometrics 

And, if it’s not enough that Seafolly are delivering some seriously chic swim goods this season, they’re all modelled by gal of the moment – and new face of the brand – Gigi Hadid. Women want to be her. Men want to, well you know, share an ice cold beer with her. Gigi tells all on her style, fitness and why she digs donning Seafolly.
Q. How do you describe your style?
A. I always say casual chic, but I guess the way I describe it is like mixing simple pieces with one of a kind pieces that I love. It’s usually jeans and a t-shirt with sneakers and a cool coat or bag.
Q. What do you look for in a swimsuit?
A. I think everyone needs to find the bikini shape that makes them feel great. So, first I look for a shape that makes me feel confident, and then I always go for a bright colour because it enhances the tan!
Q. What is it about Seafolly that does it for you?
A. I love that they make every kind of bikini so well. There’re bikini brands that make one style and then just change the colours and prints, but Seafolly has such a huge variety of cuts and shapes; everything you’re looking for.
Q. How do you keep that beach bod in check?
A. I box at Gotham Gym with Rob Piela every day when I’m not working. That’s usually one hour sessions unless I’ve got a special shoot or show coming up when I’ll go a bit harder!
Q. Most beautiful place in the world you’ve been?
A. Bora Bora, Tahiti.
Q. Ultimate wardrobe essential?
A. A perfect fitting pair of jeans.
Q. Your daily diet?
A. Eat clean to stay healthy; have a cheat day to stay sane!
Q. And finally, when you’re not working?
A. Being with friends, finding new restaurants, napping, watching TV… everything everyone wants to do when they’re not working!

Swimsuit GIGIWe’re loving Gigi right now… we’d strongly suggest following her @gigihadid on Instagram for a regular dose of off-duty-model life.

bag seafolly 10606

Stripe off: work the narrow chevron striped high neck one piece against a wide peachy striped tote for that playfully coordinated look 

Down to earth much? We think so. Cheers Gigi, we all pretty much want to frolic under the Winter sun in Seafolly now and look as rad as you. Check out the new collection, plus there’s new styles hitting the shelves over the next month so be sure to watch this space. In the meantime, get swim-inspired and watch Gigi doing her thing in Miami. Warning: bikini-lust inevitable.

Shop all seafolly

Surf, snow, skate & outdoor gear
You May Also Like