Why the Obsession with Organic?

Why the Obsession with Organic?

Written by Ella Power

An Introduction to the Importance of Organic

‘Organic’ is a term you have probably heard in relation to your supermarket fruits, vegetables, and other everyday household essentials. But what about our clothing? The fashion industry has always relied heavily on farming and agricultural techniques that involve pesticide use and mass water production in an attempt to maximise clothing output. However, these farming methods have disastrous effects on the health of the environment, workers, and the ecosystem, such as a reliance on toxic and harmful pesticides and degrading fertile soil that can take up to 100 years to accumulate.

It is becoming increasingly important that we look towards natural farming methods to help aid long-term sustainable development goals. More organic processes eliminate the toxic substances from agriculture that are used throughout the supply chain, producing many holistic environmental benefits. We want to help raise public awareness and work with our brands to encourage them to produce more garments that have official organic certification. Organic clothing is better for you, the environment and the people who grow and sew it, what’s not to love?

Why Should We Care if our Clothes are Organic?

The term ‘organic clothing’ encompasses a range of materials that use all-natural and non-synthetic fibres such as cotton, wool, and silk which reduce air, soil, and water pollution. The production of organic natural fibres prevents the use of genetically modified seeds, pesticides, synthetic fertilisers, and other harmful chemical aids which pollute the environment and put workers at risk. Organic clothing is not only beneficial to the planet, people, and ecosystems in which these exist but there are significant benefits to those who wear it.

Naturally produced organic clothing is made without any interference of synthetic chemicals and is, therefore, safer, and better for you, especially if you are prone to sensitive skin. Not only this, but clothing that has been made using organic materials is often of a higher quality and designed to last longer thanks to the integrity of the fibres which remain strong and undamaged. Thanks to an increase in public awareness, organic clothing has become more prevalent in mainstream fashion and therefore remains stylish, on-trend and contemporary, so you can shop more sustainably and look good whilst doing so.

The Breakdown on Organic Certifications

So, what qualifies products as organically made? As with anything, there can be misleading information distributed through greenwashing, incorrect textile labelling, and marketing campaigns within the fashion industry. By encouraging our brands to produce more organic clothing we are not following a trend but instead want to make long-term, positive, and impactful changes for our environment and its many inhabitants.

With the help of independent world-leading third-party companies such as Global Organic Textile Standard (GOTS) and Organic Content Standard (OCS), we can stock organic items that have been officially certified. This means that at each stage of the supply chain, the production process is officially recognised as meeting certain standards that ensure the products, we stock are 100% organically made and traceable.

Patagonia uses virgin cotton that is grown with organic practices. Organic practices are used to eliminate the need for synthetic pesticides, GMO seeds and herbicides. Patagonia produces a variety of clothing and accessories for our site that are made from organic cotton which you can browse here.

Other organisations such as the International Federation of Organic Agriculture Movements (IFOAM), Regenerative Organic, Soil Association, and Better Cotton Initiative (BCI) further aid sustainable development goals and ensure that the farming systems used to produce our organic clothing are ethical and fair. These bodies work to empower farmers and ensure legal procedures are being followed appropriately, helping improve livelihoods and finding more climate-friendly solutions. Look out for certain symbols which indicate the products and brands that support initiatives as such.

The Wind-Up

As discussed, organic clothing has a variety of environmental, social, and economic benefits alike which is why we want to continue to provide a wide range of organic clothing to our customers across all our sites. In support of our planet, environment, ecosystems, farmers, and climate we will keep encouraging different brands to adhere to more sustainable practices through the production of organic clothing.

With investment in more organic farming and materials, there is an ever-growing list of certifications out there to help you identify organic products. We have named some of the most common certifications in this blog, however, there are more to look out for such as Organic exchange 100, OE 100, Higg Index, Bluesign standard and Yulex. Our extensive sustainable shopping range contains a wide variety of clothing and accessories to easily source gear that is kinder to the planet.


If you would like to know more about sustainability and environmental concerns within the fashion industry, we have a wide collection of informative and compelling blogs you can check out here!

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