Volcom X Georgia May Jagger
British fashion icon Georgia May Jagger has joined forces with Volcom, for the launch of her exclusive, debut collection. With a natural love of skate culture, music and fashion, GMJ seemed like an effortless fit to work alongside Volcom. Taking inspiration from the iconic men’s skate style she grew up with, fused with the vintage 70’s basketball trend, full of the rich bright red, white, black and royal blue colour palette, flowing throughout. We caught up with GMJ for an exclusive interview to hear more about her collection, what inspired her and who is her style icon!
1. What was your favourite part of bringing this collection to life?
GMJ: I absolutely love the whole process working with Kelly and all the Volcom girls are really fun for me. I start by sending them a mood board and then slowly over time the prices take their final form. My favourite part of the process was definitely when I saw people wearing it at the party and on Instagram. It’s a really strange moment because you are the only people who have seen it and the fact that other people actually like it and are wearing it is amazing and surreal.
2.What’s your favourite piece from the collection and why:
GMJ: The green neon dress and black skirt (shop the GMJ skirt here) They came out just as I imagined them. They are fun and fit really well which was the most important thing to me and they are very much my style. I would never make something I wouldn’t wear myself so it was really important to me that each piece was personal but was also something I could imagine other girls liking. That’s the hardest part trying to imagine other people will like your designs.
3. Describe the type of girl you had in mind when you designed this collection in 3 words:
GMJ: Powerful, Adventurous, bright
4. What inspired you?
GMJ: I was very inspired by Econyl the fabric we used for the swimwear. It is made of 78% recycled fishing nets. I love the recycled element of it. I wanted to do the fabric justice and they had these amazing neon colours that reminded me of 80s beachwear shoots. The red chinos are also recycled. The main line clothing was inspired by 70s basketball teams shirts. I love mixing contrasting colonies like blue and red and black and green.
5.Who is your style icon:
GMJ: My mom, she is completely fearless with her clothing and I always looked up to her when I was young because she would wear the most outrageous things. Nowadays people are much more plain with their looks but it’s the 80s it was all about standing out and not looking like everyone on the street.
Shop the exclusive collection now online here.